Daily Mail Reporter
The revolution of the football has taken a dramatic shift. The battle of the brands has begun and it is claimed ‘football will never be the same again’.
That was the bold statement delivered by Nike, who countered the release from rivals adidas with the launch of their new Magista boot in Barcelona.
Just hours ahead of the American sports giants’ multi-million pound unveiling, German brand adidas fired the first shot, showcasing their forthcoming all-in-one boot and sock hybrid primeknit offering in an early ambush on Twitter.
Revolutionary: Adidas have unveiled their all-in-one knitted limited edition Primeknit FS football boot
Innovative: Nike released the new ‘Magista football boot at a Barcelona press conference in March
Adidas Primeknit FS
World’s first integrated knitted football boot and sock hybrid.
Primeknit FS designed from toe to calf.
‘Sock silhouette’ designed to provide a bespoke second-skin feel that will offer the perfect fit.
Features include new levels of flexibility and comfort with stability and strength equal to that of conventional boots.
Released later this year
But Nike’s launch did not disappoint with Barcelona’s Andres Iniesta the main attraction to show off the revolutionary silos in Spain.
The World Cup winner stood alone on a constructed pitch holding the distinctive silhouette boot, bright in yellow and red (which has also been created in a purple ensemble).
‘The fit of this boot is so unique that I don’t think about it when I’m wearing it,’ said the Spain international.
‘It allows me to move the I need to instinctively and with more confidence.
‘This boot is different from everything we’ve seen before,’ added Iniesta.
Unique: Andres Iniesta described the new Magista boot as ‘different to anything we’ve seen before’
‘It’s a boot that for me is a novelty – it’s completely different to what I have used and I’m happy with the feeling of it. I’m hoping to have many good moments with it too.
‘Over the past few months, I’ve tried the boot on several times and it really is completely different; the fabric, the knit, and the sock.
‘What’s important is that I feel comfortable with it. When it comes to having the ball and touching the ball it’s very positive because it makes it a lot more closer to the foot. It takes the shape of the foot very well and makes it more comfortable around the ankle.
And it was all yellow: The Magista first went on sale last week
‘The big difference versus the prior boots is that it’s practically like having a glove on your foot and that innovation, I think, has been very positive.
‘It’s important that when it comes to playing that a player is not thinking about the boot but the boot feels well when he’s touching the ball, when he’s driving it or when he’s passing it. In that sense, the improvement that they are seeking with this boot has been achieved.
‘I’m really happy that I’m able to use it and to be here today in Barcelona to launch it.’
Three’s a crowd: Adidas have released their latest offering of football boots on Thursday
Star attraction: Barcelona and Spain international Iniesta (left) will wear the Magista’s at this year’s World Cup
As if he needed that. The 29-year-old showed his class remains unwavering in his majestic performance against Manchester City two weeks ago.
The midfielder shone alongside his partner-in-crime Xavi to inspire Barca to a 2-0 Champions League last 16 first-leg victory over the Barclays Premier League side.
He will have to wait to wear his new boots until later in the season, however, with Nike planning to roll out the Magistas ahead of the Champions League final and the World Cup in Brazil.
It’s available to pre-order from April 29 and will be sold almost a month later on May 22.
Been developed since 2010.
Made with Flyknit technology to allow the foot to get closer to the ball and deliver enhanced control.
Features a new mid-cut dynamic fit collar that provides increased interaction with ground and ball.
Contains a special 0.1mm thickness of skin to help protect from water that provide protection.
Available to pre-order from April 29 and will be sold on May 22.
Endorsed by Andres Iniesta, Mario Gotze, Thiago Silva and David Luiz.
And they are no ordinary boots. ‘Futuristic’, is how Atletico Madrid’s Manchester United target Arda Turan describes them while Liverpool defender Mamadou Sakho hails them ‘a true revolution’.
Indeed, they are a far cry from an age when the legendary Stanley Matthew bought a pair of lightweight, continental-style boots for just 20 shillings (£1) back in the Swinging Sixties.
But a host of top stars are set to wear these having tested them extensively over the past four years, from the moment the innovation was first conceived in 2010.
According to Nike, they are designed for the player who is always moving, creating the attack and dictating play, and born from four years of research and development in the company’s Sport Research Lab.
Tried and trusted: Iniesta has worn the Magistas over the last few months and describes them as comfortable
Added layers: The Magista includes 0.1mm special application of skin to protect a player from injury
With feedback from some of the world’s best attacking playmakers, including Iniesta and Germany forward Mario Gotze, the Magista is designed to enable ‘devastating creativity’.
Chelsea’s David Luiz is also among the list of players who will eventually wear them. The Brazilian says they ‘mould to your foot’ in agreement with Spurs star Christian Eriksen’s verdict that they are ‘like a second skin’.
They can be compared to bare-foot running shoes with the Magista using Flyknit technology (which was also used most recently in the Kobe Bryant basketball shoe, creating an engineered upper woven from special yarns) to allow the foot to get closer to the ball and deliver enhanced control.
Revolutionary: With its sock silhouette design the boot is meant to ‘feel like an extension of the player’s body’
‘With Magista, we’ve designed a shoe that feels like an extension of the player’s body. This isn’t a boot that just goes on your foot, it’s a boot that works with your foot,’ said North-East native Phil McCartney, who is Nike’s vice president of sport performance footwear.
‘By eliminating distractions, players are free to unlock their potential and creativity.’
The stand-out feature is the new mid-cut
dynamic fit collar – or, put simply, the sock. This provides a
‘locked-down fit’ and increased awareness of the body’s movements and
interaction with the ground and the ball.
The concerns are obvious, of course. Surely, this boot should come with a health warning? A metatarsal injury must await?
No, is the answer from Nike, who have dispelled any lingering doubts over the Magista’s safety.
To protect the foot from water and cold, the design team developed a special application of skin placed over top the flyknit boot.
Going in two footed: David Luiz holds aloft Nike’s new football boots which were unveiled on Thursday
Seal of approval: Thiago Silva is hoping the Magistas will help him lead Brazil to a sixth World Cup this summer
Practice makes perfect: Turkey’s Arda Turan has been one of the players who has trialled the Magista
Although the skin is less than 0.1mm thick — thinner than a sheet of paper — it melts on to the knit to help protect from water that provide protection.
To provide additional strength and lock-down for multi-directional movement, designers added Brio cables. These cables are knitted directly into the one-piece upper and lock the eyelet into the outsole, creating strength similar to a suspension bridge.
While the boot looks (and feels) impressive, Nike are already developing plans for the future with a long-term innovation in mind for the 2022 World Cup in Qatar.